NEW YORK, March 28, 2023–(BUSINESS WIRE)–Veritonic, the business’s complete audio analysis and analytics platform, introduced at present a brand new case examine uncovering how sports-themed hair slicing franchise Sport Clips Haircuts promoted the texture and sound of the MVP Haircut Expertise by the modern use of ASMR audio adverts.
A rising variety of manufacturers have turned to including the intimate and interesting phenomenon of ASMR into their advertising combine to construct a strong audio narrative that elicits a optimistic, bodily response, additional elevating model consciousness. Sport Clips Haircuts labored with Play Audio Company to leverage Veritonic’s Artistic Measurement capabilities to determine and optimize their voiceover choice amongst their goal U.S. male listeners. Sport Clips sought to determine and take a look at a voice that precisely represents its model and values inside its new audio promoting inventive.
Veritonic examined the ten voiceover property in a pre-market atmosphere to determine the highest two performers, setting parameters to measure attributes together with authenticity, uniqueness, and relevance, whereas additionally figuring out spikes in recall, intent, engagement, and model consciousness.
“Artistic testing is an indispensable instrument enabling manufacturers to confidently spend money on audio with the reassurance that their chosen property shall be an correct illustration of their model and obtain desired advertising targets,” stated Scott Simonelli, Chief Government Officer of Veritonic. “Veritonic was capable of present Sport Clips and Play Audio Company with complete and actionable information wanted to assist their decision-making course of.”
Key insights of the case examine embody:
Findings present that by transporting the listener to a blissful place by way of participating audio adverts, there’s a greater probability they are going to bear in mind the corporate after the advert is heard.
Veritonic information and evaluation indicated that 100% of the examined audio scored at or above benchmarks for total resonance, Intent, and Engagement.
Findings present that when ASMR is used and breaks the fourth wall with the viewers, firms can have interaction with and hold the viewers’s consideration for longer than historically voiced audio adverts.
“We knew we wished to create and convey probably the most compelling and interesting audio advert to market,” stated Sport Clips’ Sr. Director of Advertising and marketing, Danielle Linden. “With optimistic pre-market testing outcomes from the Veritonic platform, Sport Clips, in partnership with Play Audio Company, used the actionable suggestions and information to efficiently deliver our MVP Haircut Expertise to life.”
“It is thrilling to work with organizations like Sport Clips that assist you to push the boundaries of inventive audio manufacturing,” stated Dan Carruthers, Proprietor and CEO of Play Audio Company. “Specializing in a future-forward audio pattern like ASMR and being able to pre-test with Veritonic permits us to again our inventive technique with science to make sure we will present one of the best sound options.”
To obtain the examine, please go to: https://information.veritonic.com/creative-measurement-success-story-sport-clips
For extra details about Veritonic’s Artistic Testing options, go to www.veritonic.com or contact gross [email protected].
World-renowned manufacturers, companies, publishers, and platforms depend on Veritonic’s complete audio analysis and analytics platform to analysis, take a look at, and measure the ROI of their audio property and campaigns pre-market, in-market, and post-campaign. The ensuing perception allows purchasers to achieve confidence of their audio funding, mitigate threat by optimization, and improve their return as they have interaction shoppers with compelling audio experiences. For extra data, go to https://www.veritonic.com.
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