May 18, 2021

World Champions

Driving Sport Excellence

Sport

1 min read

For the second year running, SportsPro presents its pick of sports tech startups and early-stage companies whose products and solutions should be on every investor’s radar.

To help compile this year’s cohort, the opinions and predictions of investors, advisors, executives and analysts were sought from across the global sports tech ecosystem, each of whom shared their views on the standout companies and top trends to watch in the sector in 2021.


ANTOURAGE

Country: Sweden
Funding stage: Unknown
Sector: Media and content
 
Based in Stockholm, Antourage has created a web application that gives content teams at sport and entertainment brands a

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2021 Acura TLX A-Spec SH-AWD review: Recapturing the Golden Age

“The redesigned 2021 Acura TLX takes the fight to German luxury brands with style and sportiness.”

  • Sharp styling
  • All-wheel-drive handling
  • Sporty interior design
  • Powerful standard engine
  • Underwhelming infotainment system
  • Not for tall people

Like an aging millennial, Acura is looking to recapture the glory days of the 1990s. That golden age produced the first-generation NSX and the Integra Type R — which redefined what performance cars could be, and are now becoming collectible. With the possible exception of the current-generation NSX, nothing Acura has done since then has inspired

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Of all the trends ostensibly accelerated by the Covid-19 pandemic, the convergence of physical and digital experiences was impossible to ignore in 2020.

In a year when live in-person events were few and far between, technology helped industries of all kinds, not least sport, find their feet again through hybrid offerings, with connected devices serving as a means through which to engage and cater to the needs of the virtual fan.

In the wake of Covid-19, few sectors have benefitted from this ‘phygital’ trend quite like connected fitness. Major funding rounds announced in recent months have illustrated ravenous investor appetite

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The COVID-19 pandemic has altered sports sponsorship, accelerating trends already in play such as the growth of hybrid events, rising importance of player advocacy and popularity of esports, according to the Nielsen Sports 2021 Global Sports Marketing Trends report.

The fresh report on the changing value of sponsorship in 2021 has identified how these macro trends will influence the commercial sporting landscape over the course of this year and beyond. In particular, the pandemic has changed the nature of partnerships and brand activations, and accelerated digital transformation across sports.

Top of the report’s list is live and virtual sporting experiences,

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The California Department of Public Health gave updated guidance for youth sports Friday that will be received with cheers from many communities around the state that have been clamoring to get kids back on the field. In the announcement, the state said all outdoor sports may be played in counties that have COVID-19 case rates at or below 14 per 100,000.

The guidance applies to all organized youth and adult sports, including school and community-sponsored programs, and privately organized clubs and leagues. This means high-contact sports such as water polo, rugby and football, which previously would not have been allowed … Read More

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LCE Performance on Facebook

The original Audi Sport Quattro is a legendary homologation special, an even wilder version of the game-changing Audi Quattro that brought all-wheel-drive to the forefront of the World Rally Championship. Each of the 160 road cars built made 306 hp from a 2.1-liter inline-five. A strong output in its time, but powertrain has technology has moved on: We can rebuild it, stronger, faster, better.

LCE Performance in Germany is proving that thesis. As detailed on Engine Swap Depot, LSE built a Sport Quattro replica that makes 700 hp. The original inline-five is gone, replaced with

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